Building and scaling Product Design teams, strengthening capability, ways of working and cross-functional partnerships to improve design quality and business outcomes.
Design & Governance of multiple Design Systems, including Multi-Brand system solutions for scale
The Challenge
Multiple brands were solving the same UI problems independently, creating duplication, inconsistent experiences and growing delivery overhead.
My Leadership
I shaped the multi-brand design-system strategy, aligned Design and Engineering around shared foundations, and established governance that allowed brands to scale without losing their identity.
The Impact
The foundations of a reusable system to reduce duplication, improve consistency and enable teams to scale and ship solutions across multiple brands.
How might we timely support Australians to book 2x COVID-19 vaccination doses in one flow and make it scalable to pharmacies?
The Challenge
Deliver a critical national vaccination experience under extreme time pressure, while meeting complex technical, accessibility and functional requirements.
My Leadership
I led the solution hands-on, working within existing technical constraints to simplify the experience and identify a significantly faster path to implementation.
The Impact
My design approach helped reduce the estimated delivery timeline by approximately six months, enabling the platform to reach Australians sooner.
Led the interaction design of a scalable gamification framework connecting digital and in-pub experiences, while building the team capability needed to evolve it beyond MVP.
The Challenge
Capability gaps, external suppliers and technical framework decisions created risk around both MVP delivery and the ability to scale the experience sustainably.
My Leadership
I worked hands-on with direct reports and Product leadership to define the MVP moments of joy, while creating reusable design patterns and frameworks the team could continue using as their capability grew.
The Impact
A reusable gamification foundation that supported MVP delivery, created consistency across future experiences, and gave the team a stronger base to build from as capability matured.
How do we replatform Lawpath’s core product while creating a scalable design foundation for growth?
The Challenge
A scaling start-up needed to modernise its core product, brand and website while creating stronger design foundations for future growth.
My Leadership
I led a small design team hands-on, partnered closely with Engineering on the design system and product replatforming, and coordinated the redesign of the visual brand and website.
The Impact
A more scalable product and design foundation across the document builder, design system, website and brand — giving the business a stronger platform for continued growth.
Sharing my thoughts and experiences to help build a more connected and business driven design community.
About
I’m a Sydney-based design leader with experience across start-ups, scale-ups and large organisations. I combine hands-on craft, systems thinking and people leadership to help teams grow, improve quality and turn complex product problems into scalable outcomes.
I’m at my best when I’m close to the work — diving into technical detail, shaping design systems, coaching designers and creating the conditions for others to do their best work.